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For Atupri, a Swiss health insurance company, Branders has not only created a complete rebranding, but also developed a new advertising campaign. To promote Atupri’s new positioning as a health insurer that enables clients to make autonomous decisions about their health, the campaign is based on a simple yet striking idea. Clients already have everything they need to lead a healthy life: their own body with its strengths and weaknesses. They are encouraged to take health matters into their own hands, and whenever they need any support, Atupri is by their side.
Branders Group AG
René Allemann (CEO), Thom Pfister (CD), Maria Fahringer (Designer), Katja Wölfel (Copywriter), Ina Bernhardt (Consultant), Tobias Gromatzki (Photographer)
Christian Aeby (Director), Yves Bollag (Executive Producer), Billy Bains (Post Production Manager)