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Vodafone Smart Ultra 8 / Smartphone

Vodafone Smart Ultra 8
Vodafone Smart Ultra 8

Discipline: Product

Discipline: Product

Vodafone raises the bar with the SMART ULTRA 8 by offering great performance in a robust metal unibody construction at an amazing price. An extra large display, high resolution camera and extra large battery are aimed at satiating the targeted performance value seekers. Antenna performance is deliberately showcased on the rear with micro-etched, polymer panels. The texture on the back surface accentuates the soft surface curvature while the diamond cut chamfers extend into the side keys, creating an elegant fluidity within a single form.

  • DATE OF LAUNCH 2017

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Execution / Material Selection, Brand Identity

Client / Manufacturer

Vodafone GmbH

Vodafone Group Services GmbH
Düsseldorf, Germany

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Design

nr21 DESIGN

nr21 DESIGN GmbH
Berlin, Germany

Niklas Galler, Jonas Darley, Felix Krzemien

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Design

Vodafone GmbH

Vodafone Group Services GmbH
Düsseldorf, Germany

Daniel Schubert, Stephen Lee

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