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Grand Tower Imagebook / Premium image book

Grand Tower Imagebook
Grand Tower Imagebook

Discipline: Communication

Discipline: Communication

Grand Tower in Frankfurt will be Germany’s tallest residential building. The key marketing tool is an exceptionally high-quality image book. This is based on the theme “From Sunrise to Sunset” – highlighting the attributes of this unique property for a discerning international target audience around an imaginary 24-hour narrative. To realistically depict a luxurious lifestyle in a yet-to-be-built environment, conventional architectural visualizations were combined with purpose-shot photographs of people. The high-caliber paired with an out-of-the-ordinary storyline, clearly differentiates the image book from other real-estate communications.

  • TARGET GROUPS Consumer / User, Trade / Industry

  • TARGET REGIONS Further localization:: Worldwide

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

gsp Städtebau GmbH

gsp Städtebau GmbH
Berlin, Germany

Design

Stern GmbH

Stern GmbH
Wiesbaden, Germany

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