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CD Araujo / Signage system

CD Araujo
CD Araujo

Discipline: Communication

CD Araujo
CD Araujo
CD Araujo
CD Araujo
CD Araujo

Discipline: Communication

The project is the signage system for Araujo’s Distribution Center, one of the biggest drugstore chains in Brazil. The purpose is to help the employees and suppliers to understand and navigate in the nearly 60,000 square meters of space. 16 million SKUs are stored in the warehouse and from there they are delivered to Araujo’s 160 stores. Solution: 3 t of cardboard are recycled daily due to the high volume of products. So we use the boxes as support modules for all the wayfinding information. All signs are made of paper with metallic frames and vinyl adhesives. A project that emphasizes sustainability, low costs, easy maintenance and brand identity.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

In the category of signage, it is very unusual to find a piece that combines an idea with a physical form and a strong sustainable message. The use of recycleable material as the basis for the form balances functionality while communicating the nature of the business distribution cycle in a beautifully clear and simple way.
Gold Statement
Client / Manufacturer

Drogaria Araujo

Drogaria Araujo
Contagem - Minas Gerais, Brazil

Design

Greco Design

Greco Design
Belo Horizonte, Brazil

Gustavo Greco, Tidé, Rafael Sola, João Corsino, Victor Fernandes, Alexandre Fonseca, Allan Alves, Rayssa Lima

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Design

100% IDEIAS

100% IDEIAS
Belo Horizonte, Brazil