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LG SIGNATURE GALLERY / Brand exhibition

LG SIGNATURE GALLERY
LG SIGNATURE GALLERY

Discipline: Interior Architecture

Discipline: Interior Architecture

LG launched its premium brand, LG SIGNATURE, to European customers via an art exhibition at IFA 2016, Berlin. Titled "The Art of Essence," the gallery represented LG SIGNATURE’s design philosophy and the products’ core essence of sophistication and class. To introduce the brand in a unique and artistic way, LG partnered with accomplished artists and architects who told the brand story in an interesting style. Architect Soo-in Yang applied the refined and elegant esthetics of the products to the exterior design. Jason Bruges Studio highlighted the unique features of the product by using metaphors from nature: stars, ice, rain and moon.

  • TARGET GROUPS Consumer / User, Further specification:: Premium Target

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

LG Electronics

LG Electronics
Seoul, South Korea

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Design

INNOCEAN Worldwide Europe GmbH

Innocean Worldwide
Seoul, South Korea

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Design

Jason Bruges Studio

Jason Bruges Studio
London, United Kingdom

Jason Bruges

Design

Lifethings

Lifethings
Seoul, South Korea

Soo-in Yang

Design

GL Comm

GL Comm
Seoul, South Korea

Design

Expotechnik

Expotechnik
Frankfurt a. M., Germany