Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Vodafone Design Language / Product series

Vodafone Design Language
Vodafone Design Language

Discipline: Product

Vodafone Design Language
Vodafone Design Language
Vodafone Design Language

Discipline: Product

The goal of this project was to renew the family appearance of Vodafone’s fixed line products (routers, smart home products, etc.) giving them a contemporary and brand building appearance. In today’s homes, consumer electronics such as routers, cameras or speakers are either featured (Sonos, Apple...), hidden (in the basement, under a desk), or just tolerated. This product family fits into neither one of these categories; instead, it blends into a modern interior, by being a quiet, anonymous servant to the user. More like static objects placed on a shelf, less like a blinking, shouting consumer electronics product.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Innovation / Autonomy, Brand Identity

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Australia/Oceania, Europe

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Vodafone GmbH

Vodafone Group Services GmbH
Düsseldorf, Germany

Go to profile
Design

studiomem

studiomem
München, Germany

Alina Jörissen, Abigail Potié, Bert Schurgers, Anne Schlösser, Rudolf Voigt

Go to profile
Design

Vodafone GmbH

Vodafone Group Services GmbH
Düsseldorf, Germany

Daniel Schubert, Felix Binder

Go to profile