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Transformer Family / Transformers

Transformer Family
Transformer Family

Discipline: Product

Discipline: Product

Shaping the future of transformers: have you ever asked yourself why a transformer looks the way it does? All the innovation in engineering, materials and technology is hidden inside. Siemens has decided that leading electrical and mechanical design should be visible from the outside. The new Siemens Transformer Family design features a modular style guide for external visual design and a symbol system for communication of internal technological features. The strong visual identity applied upon the whole Siemens Power Transmission portfolio connects the smallest and the largest types of transformers to a global brand of engineering excellence.

  • ASSESMENT CRITERIA Brand Identity

  • TARGET GROUPS Trade / Industry, Public Sector / Government

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Siemens AG

Siemens AG
Nürnberg, Germany

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Design

HYVE AG

HYVE AG
München, Germany

Andreas Beer, Florian Lohse, Grzegorz Dudkiewicz, Philip Zeitler

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