Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Tiger Basic / Typography

Tiger Basic
Tiger Basic

Discipline: Communication

Discipline: Communication

Tiger Basic: with Tiger Basic we wanted to create a font that reflects and reinforces Flying Tiger Copenhagen’s own unique personality – lighthearted, playful, friendly and inviting. Initially the font was created only to give certain products a greater sense of uniqueness and personality. Today, besides being used on products, it is also used in marketing materials and for pop-out words and expressions where products speak directly to consumers. The font emphasizes the quirkiness of our products, designs and the company behind. It is playful without being childish. It is humorous without being funny. And people immediately associate it with the brand

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Australia/Oceania, Europe, North America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2014

Client / Manufacturer

Flying Tiger Copenhagen

Flying Tiger Copenhagen
Zebra A / S
Copenhagen, Denmark

Go to profile
Design

Flying Tiger Copenhagen

Flying Tiger Copenhagen
Zebra A / S
Copenhagen, Denmark

Marlene Frølund

Go to profile