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Sporthaus Schuster / Soccer retail campaign

Sporthaus Schuster
Sporthaus Schuster

Discipline: Communication

Discipline: Communication

With 5,000 m² of retail space, Munich's Sporthaus Schuster is one of the leading stores in its segment. It asked Zeichen & Wunder to develop a visual for the façade, sale areas and shop windows referring to the UEFA Championship in France. With the official EURO logo being inspired by French art movements, Zeichen & Wunder created a design reducing art to its essentials – and staged the façade and shop windows with abstract designs in red, blue and white. In the atelier shop window, the artwork is still "in development." The main graphic – a tricolor sporting “Allez! Allez!” – is designed to take all viewers the way to the finals in Paris.

  • TARGET GROUPS Consumer / User


  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer

Sporthaus Schuster GmbH

Sporthaus Schuster GmbH
München, Germany


Zeichen & Wunder

Zeichen & Wunder GmbH
München, Germany

Irmgard Hesse, Marcus von Hausen

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