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NMD_Past Empowers Future / Pop-up exhibition

NMD_Past Empowers Future
NMD_Past Empowers Future

Discipline: Communication

NMD_Past Empowers Future
NMD_Past Empowers Future
NMD_Past Empowers Future
NMD_Past Empowers Future
NMD_Past Empowers Future

Discipline: Communication

Inspired by the innovative sneaker for urban nomads, the NMD, URBANTAINER has designed a new type of exhibition with an integrated digital platform. The exhibition transcends the boundaries of the physical city and deeply integrates cultural formats in collaboration with eight young artists. The NMD reflects the idea that “the search for inspiration begins in the city” and combines features of the iconic DNA of adidas originals and core innovative technologies like the Boost and Primeknit. In order to provide a new path for deciphering the city, the exhibition invited eight artist groups to share their stories of exploration and discovery.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME other period:: up to 3 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

adidas

adidas Korea Ltd.
Seoul, South Korea

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Design

Urbantainer

URBANTAINER
Seoul, South Korea

Younjin Jeong, Jinyoung Yoon, Hyunwoo Sa, Yoonjin Lee, Minjeong Choi

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