Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

AEG Mastery Range / Kitchen appliances

AEG Mastery Range
AEG Mastery Range

Discipline: Product

Discipline: Product

“My cooking, my process, my way”
Reinventing the AEG brand for consumers who have come to expect more; who are used feeling and being in complete control, with precision, passion and commitment: the AEG Mastery Range is designed to deliver the worlds most responsive cooking experience. Along with a radically new user interface, built around a rotary command wheel with capacitive touch, the AEG Mastery Range sets a new standard in range alignment, brand positioning and kitchen design integration.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Usability / Ergonomics, Brand Identity

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Electrolux Group

AB Electrolux
Stockholm, Sweden

Go to profile
Design

Electrolux Group

AB Electrolux
Stockholm, Sweden

Go to profile