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FUJIFILM X-T20 / Digital camera

FUJIFILM X-T20
FUJIFILM X-T20

Discipline: Product

Discipline: Product

The X-T20 is a small and lightweight interchangeable-lens digital camera employing a newly developed APS-C sensor, pursuing ease of operation for any entry-level user. In response to their requests, it features a 180º tilting LCD screen for better selfies and has attained a thinned body and a simple appearance, which improve its operability. The dials and the buttons that are gathered on the right side of the body enable users to easily operate the camera with one hand. We achieved shooting pleasure and fun when operating the camera for all users through the design of this premium compact camera.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Usability / Ergonomics

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Fujifilm

FUJIFILM Corporation
DESIGN CENTER CLAY STUDIO
Minato-ku, Tokyo, Japan

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Design

Fujifilm

FUJIFILM Corporation
DESIGN CENTER CLAY STUDIO
Minato-ku, Tokyo, Japan

Masayuki Sakai

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