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Cloud Cotton Candy / Beverage packaging

Cloud Cotton Candy

Discipline: Packaging

Cloud Cotton Candy

Discipline: Packaging

Baskin Robbins Korea has launched a novel icecream milk smoothie with cotton candy decorated on top. The cloud cotton candy triggers curiosity and imagination. Pink cotton candy, filled in a cloud-shaped plastic container located on top of a plastic bottle, filled with a sky blue drink, evokes imagination in children as if they are eating clouds. Thus, the pink cotton candy and the sky blue drink remind of a cloud floating in the sky. The color pink also represents the brand color of Baskin Robins.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

BR Korea

BR Korea Co., Ltd.
Seoul, South Korea

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Design

BR Korea

BR Korea Co., Ltd.
Seoul, South Korea

SangMi Kim (Project Manager), JoongGyu Kang (Creative Director), SoYeon Yu, YoungHun Lee (Designers)

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