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Galaxy J2 Pro / Smartphone

Galaxy J2 Pro
Galaxy J2 Pro

Discipline: Product

Galaxy J2 Pro

Discipline: Product

A strong grip is an essential attribute for smartphones in India as we mostly use phones single-handedly in overcrowded places, and at the same the time hot and humid environment and oily food habits make our hand slippery, thereby increasing the chance to drop the phone. The J2 Pro has a 360º wrapped grip line pattern that merges at the ergonomic location of the index finger at the back, thereby adding better traction. Crowded and noisy outdoors make it difficult to attend to important events on the device. Smart Glow caters to this need through color-coded alerts and assistance for priority events and tasks. Color selection is based on local preferences and taste.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Practical Use, Usability / Ergonomics

  • TARGET GROUPS Consumer / User


  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer

Samsung Electronics

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

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Samsung Electronics

SAMSUNG India Electronics Pvt. Ltd.
Noida, India

Kyoungwoon Hahm, Prantik Banerjee, Ayushi Gupta, Craig Morrison, Jusuek Lee

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