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Auto Focus Lens / Exchangeable camera lens

Auto Focus Lens
Auto Focus Lens

Discipline: Product

Discipline: Product

Samyang's brand new AF (Auto Focus) exchangeable lens is the brightest prime lens, boasting a lightweight, compact and easy-to-use design to make its use intuitive and comfortable. Not only does it provide the best image quality in the industry, but it also creates great value through its minimalist design and convenient usability.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Innovation / Autonomy, Usability / Ergonomics

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Samyang Optics

Samyang Optics
Changwon, South Korea

Design

Samyang Optics

Samyang Optics
Changwon-si, South Korea