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Sulwhasoo Brand Book / Brand book

Sulwhasoo Brand Book
Sulwhasoo Brand Book

Discipline: Communication

Discipline: Communication

In celebration of the 50th anniversary of “ABC Ginseng Cream,” “Sulwhasoo 50 Years – View on Beauty,” the main theme of the brand book is published with the limited edition product to deliver Sulwhasoo’s 50-year heritage and its unique value as a representative brand of "Asian Beauty." "Layered," the concept of the design expresses harmonious beauty by layering meaningful senses. The book gives sincerity by using Korean traditional binding method called "Jarumaegi," for which each page is folded with the printed side facing outwards. And contents and images are placed on the pages considering the esthetics of space.

  • TARGET GROUPS Other target groups:: VIP Consumer

  • TARGET REGIONS Asia, North America

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

AMOREPACIFIC

AMOREPACIFIC
Seoul, South Korea

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Design

AMOREPACIFIC

AMOREPACIFIC
Seoul, South Korea

Yeo You Mi, Han Jeong Min

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