Gujeon Nokyong
Gujeon Nokyong
Gujeon Nokyong
Gujeon Nokyong
2017

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Gujeon Nokyong

Packaging

Pyunkang Botanic Lab

Gujeon Nokyong is a product made with finest deer’s antler from Russia and medicinal herbs. The design motif is derived from "Najeonchilgi" which delivers the credibility of Korean beverage for health and the precious medicine. Najeonchilgi is an elegant and high finishing lacquer craft and presents splendid yet dignified beauty with various shapes of lustrous mother of pearl pieces onto black lacquer surface. Gujeon Nokyong package emphasizes the colors and material texture of Najeon using an economic way. Furthermore, the product line has been sorted by expressing the designs of ten animals, which symbolizes longevity in Korean philosophy through Najeon.

Date of Launch
2016
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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