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Gujeon Nokyong / Packaging

Gujeon Nokyong
Gujeon Nokyong

Discipline: Packaging

Discipline: Packaging

Gujeon Nokyong is a product made with finest deer’s antler from Russia and medicinal herbs. The design motif is derived from "Najeonchilgi" which delivers the credibility of Korean beverage for health and the precious medicine. Najeonchilgi is an elegant and high finishing lacquer craft and presents splendid yet dignified beauty with various shapes of lustrous mother of pearl pieces onto black lacquer surface. Gujeon Nokyong package emphasizes the colors and material texture of Najeon using an economic way. Furthermore, the product line has been sorted by expressing the designs of ten animals, which symbolizes longevity in Korean philosophy through Najeon.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Pyunkang Botanic Lab

Pyunkang Botanic Lab
Seoul, South Korea

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Design

Pyunkang Botanic Lab

Pyunkang Botanic Lab
Seoul, South Korea

Yewon Seo, HoSeung Lee, SunHee Kwon

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