Zhejiang Circuit
Zhejiang Circuit
Zhejiang Circuit
Zhejiang Circuit
2017

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Zhejiang Circuit

Corporate Identity

Labbrand helped Zhejiang Circuit to develop its brand identity with a strategically creative approach that brought the client’s vision to life. The creative concept is “Accelerate Your Senses.” From the sound of a racing car to the sound of the glasses clinking in the restaurant, the diverse and dynamic sonic sensations paint a vivid picture of Zhejiang Circuit. The stripe element, derived from audiogram, smartly conveys speed and dynamism and is highly flexible and versatile for brand application. This project is a good candidate because it is not only visually impactful and highly practical, but also truthful to the brand’s positioning.

Client / Manufacturer

Zhejiang Circuit

Shanghai, CN
Design
Labbrand

Labbrand

Shanghai, CN
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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