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Labbrand helped Zhejiang Circuit to develop its brand identity with a strategically creative approach that brought the client’s vision to life. The creative concept is “Accelerate Your Senses.” From the sound of a racing car to the sound of the glasses clinking in the restaurant, the diverse and dynamic sonic sensations paint a vivid picture of Zhejiang Circuit. The stripe element, derived from audiogram, smartly conveys speed and dynamism and is highly flexible and versatile for brand application. This project is a good candidate because it is not only visually impactful and highly practical, but also truthful to the brand’s positioning.
Sam H. Yang (Creative Director, Art Director), Vicki Sun (Art Director, Lead Designer), Chris Liu (Lead Designer), Feifei Xu (Brand Strategist)