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Zhejiang Circuit / Corporate Identity

Zhejiang Circuit
Zhejiang Circuit

Discipline: Communication

Discipline: Communication

Labbrand helped Zhejiang Circuit to develop its brand identity with a strategically creative approach that brought the client’s vision to life. The creative concept is “Accelerate Your Senses.” From the sound of a racing car to the sound of the glasses clinking in the restaurant, the diverse and dynamic sonic sensations paint a vivid picture of Zhejiang Circuit. The stripe element, derived from audiogram, smartly conveys speed and dynamism and is highly flexible and versatile for brand application. This project is a good candidate because it is not only visually impactful and highly practical, but also truthful to the brand’s positioning.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Zhejiang Circuit

Zhejiang Circuit
Shanghai, China

Design

Labbrand

Labbrand
Shanghai, China

Sam H. Yang (Creative Director, Art Director), Vicki Sun (Art Director, Lead Designer), Chris Liu (Lead Designer), Feifei Xu (Brand Strategist)

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