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YOUTH EMBRACING THE WORLD / Branding

YOUTH EMBRACING THE WORLD
YOUTH EMBRACING THE WORLD

Discipline: Communication

Discipline: Communication

YOUTH EMBRACING THE WORLD is a NPO rehabilitating and educating neglected teenagers. It reduced teenage drug-related crime rate by 75% in seven years in Bucheon city. We aim to transform social bias against troubled youths into more positive understanding with visual communication. An effective graphic system is instrumental not just in promoting the entity, but also in soliciting support from the government, corporations and individuals. Our identity shows a child discovering light in the world, who, in turn, becomes the light to change others. This project takes a vital step in bringing to light what it means to care for our children.

  • TARGET GROUPS Public Sector / Government

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Asan Nanum Foundation

Asan Nanum Foundation
Seoul, South Korea

Client / Manufacturer

Youth Embracing The World

Youth Embracing The World
Gyeonggi-do, South Korea

Design

1-1 Company

1-1 Company
Seoul, South Korea

Woongjoo Na, Chaeyeon Han, Jiwoong Ryu, Suejin Kim, Minsung Choi

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