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The EIF / Identity

The EIF
The EIF

Discipline: Communication

The EIF

Discipline: Communication

The Edinburgh International Festival (EIF) is one of the world’s greatest performing arts festivals. EIF needed a brand identity that delivers a consistent experience across all areas of its work. The new identity communicates EIF as a whole, as much as individual events within it. The intense yellow stands out in public space. Real handwriting reflects energy and creativity. The new logo is a dynamic system; easy to animate to fit the digital era. The message "Welcome, World" underlines Edinburgh’s status as an enlightened city and EIF’s core mission to bring artists and audiences together. +12% ticket sale, +89% visitors: EIF was more visible.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Edinburgh International Festival

Edinburgh International Festival
Edinburgh, United Kingdom

Design

Fabrique

Fabrique
Delft, Netherlands

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