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BMW VISION RIDE HELMET / Motorbike helmet concept

BMW VISION RIDE HELMET
BMW VISION RIDE HELMET

Discipline: Professional Concept

Discipline: Professional Concept

Taking a futuristic approach to the motorcycle helmet, Designworks has integrated interactive head-up display technology with cutting edge rider performance and safety. Collaborating with BMW’s Technology Office in San Francisco, the design team developed the hardware, user experience (UX) and user interaction design (UI) to produce a unique rider experience. The freely programmable head-up technology allows for a rider-centered display that gives the rider real-time responsive performance information and trip conditions. The design increases rider safety by reducing the need to glance away from the road.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Europe, North America

  • DEVELOPMENT TIME up to 12 months

Client / Manufacturer

BMW Group Technology Office

BMW Group Technology Office
Mountain View, CA, United States

Design

Designworks, a BMW Group Company

Designworks, A BMW Group Company
München, Germany

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