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Gartenschau Würzburg 2018 / Corporate Identity

Gartenschau Würzburg 2018
Gartenschau Würzburg 2018

Discipline: Communication

Discipline: Communication

In the sign of the butterfly, a CI system has been developed for the Regional Garden Show Würzburg 2018, which embodies change. A prominent jagged W-shaped butterfly has emerged as an ambassador and impetus for green and urban life. Since the garden show is a strategic component of the regional branding of Franconia, the visual DNA of the region remains subtle in the logo. Under the claim "What will we do tomorrow?" the passive "Gartenschauer" is transformed into an active co-designer. The Regional Garden Show Würzburg 2018 poses questions, shows opportunities and invites the people to participate in shaping the future.

  • TARGET GROUPS Consumer / User, Further specification:: Tourists

  • TARGET REGIONS Europe, Further localization:: Germany

  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer

Poarangan Brand Design & Consulting

Landesgartenschau Würzburg 2018
Würzburg, Germany

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Poarangan Brand Design

Poarangan Brand Design
Frankfurt a. M., Germany