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#BeFearless / Virtual Reality platform

#BeFearless
#BeFearless

Discipline: Communication

Discipline: Communication

Background: one in five people have a fear of public speaking and even one in four people have a fear of heights. Studies show that with constant practice, people can overcome their fears permanently. That’s why we created the VR program #BeFearless. In collaboration with doctors, we built apps to help people overcome two of the most common fears: fear of height and fear of public speaking. The VR apps: the world’s first scientifically proven VR app holistically utilizes heart rate, eye contact and voice recognition for personal evaluation and feedback.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

When new technology empowers a positive change for an individual, all showcases and feature demos look flat. #befearless uses the immersive nature of VR experience to train individuals to cope with uncontrollable emotions. It has a true value for anxiety patients, who would normally avoid frightening situations. This application can give back personal freedom and be a real life changer.
Gold Statement
Client / Manufacturer

Samsung Electronics

Samsung Electronics Co., Ltd.
Seoul, South Korea

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Design

CHEIL Worldwide

Cheil Germany GmbH
Schwalbach, Germany

Guido Boehm, Jörn Welle, Thomas Schröder, Stuart Mills, Jax Jung, Rafael Maggessi, Wesley Yoon, Jinwoo Ryu, Joohee Lee, Hayden Yu-Hyun Lee, Wain Choi

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Design

CHEIL Worldwide

Cheil Worldwide
Seoul, South Korea

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