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BT Video Baby Monitor-7000 / Video baby monitor

BT Video Baby Monitor-7000
BT Video Baby Monitor-7000

Discipline: Product

BT Video Baby Monitor-7000
BT Video Baby Monitor-7000

Discipline: Product

BT uses Alloy design innovation to keep end-to-end experience control in synch with evolving usage of its network. The VBM-7000 plays a key role in this strategy. Together with parents, Alloy co-created a design that reflects BT’s deep sensitivity to the complex new human issues around monitoring. The camera unit has a uniquely playful look, with the semiotics of a cute toy pet: stabilizing “feet”, a tail, a “face” and a mildly ”curious” stance that expresses purpose. Alloy’s intuitive UX design simplifies access to the Parent Unit’s sophisticated software. The product has won many industry awards and keeps BT Baby Monitors the no.1 UK brand in the sector.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Practical Use

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2014

Client / Manufacturer

BT PLC

BT PLC
London, United Kingdom

Design

Alloy

Alloy Ltd.
Farnham, United Kingdom

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