Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Dada Jewellery / Retail architecture

Dada Jewellery
Dada Jewellery

Discipline: Interior Architecture

Dada Jewellery
Dada Jewellery
Dada Jewellery
Dada Jewellery
Dada Jewellery

Discipline: Interior Architecture

Dada embellishes women’s multi-faceted nature. We have transformed this new Chinese brand into a real gem. The individual elements of the collection can be combined in any way you choose. Our objective was to translate this business idea into a compelling brand identity, following an interdisciplinary approach that is tailored to the Asian market. With a store concept as well as corporate design and communication. This mix and match principle is pursued in the design through an individual facet pattern, abstract silhouettes as individual loci of desire and a shooting in which a model reinvents herself again and again.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2014

Client / Manufacturer

Beijing Keerworld Jewelry Co., Ltd.

Beijing Keerworld Jewelry Co., Ltd.
Beijing, China

Design

Ippolito Fleitz Group – Identity Architects

Ippolito Fleitz Group
Identity Architects
Stuttgart, Germany

G. Fleitz, T. Flott, H. Hermawan, P. Ippolito, T. Lessmann, E. Lichner, M. Oshiro, F. Peisert, M. Rodriguez, V. Schiffl, T. Ziegler

Go to profile