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NEMO Science Museum is famous for its innovative, joyful way to make science understandable for children in the age of 6-14. Students, teachers and many other turn to NEMO to stay up-to-date and understand what is going on in technology. To make sure people find their way easily to NEMO, all the activities are now branded under the umbrella brand NEMO. For this reason, NEMO asked Studio Dumbar to develop a new visual identity. We designed a powerful logo and identity that intrigues, activates and strongly increases the visibility of NEMO. The symbol is iconic; clear and instantly recognizable on all communication, from flags to online.