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Tate Gallery / Dayfinding app

Tate Gallery
Tate Gallery

Discipline: Service Design

Tate Gallery
Tate Gallery
Tate Gallery
Tate Gallery
Tate Gallery

Discipline: Service Design

How can you get the most out of a visit to Tate? With over 200 exhibitions and activities in four locations, wayfinding can be a challenge. So we proposed a "dayfinding" app. An app that asks "What do you feel like doing?" and easily takes you there. It gives you suggestions based on where you are and what’s happening right now. Beacons make it location and context aware. If you want to know more about art in the room around you, it's one simple tap away. Exclusive audio from artists and curators enrich your encounter with art. Part of Bloomberg Connects: interactive digital projects that use technology to revolutionize the visitor experience.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

This concept is exceptional because of the consistent focus on each user and his or her individual needs. A user selects the length of a museum visit and chooses from a selection customized to the timeframe. The interactive analysis leads to a great user experience. What stands out is the creative approach with which the contexts and spaces are addresed and implemented with regards to needs.
Gold Statement
Client / Manufacturer

Tate Gallery

Tate Gallery
London, United Kingdom

Design

Fabrique

Fabrique
Delft, Netherlands

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