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BMW Motorrad VISION NEXT 100 / Concept bike

BMW Motorrad VISION NEXT 100
BMW Motorrad VISION NEXT 100

Discipline: Professional Concept

Discipline: Professional Concept

The BMW Motorrad VISION NEXT 100 stands for the ultimate riding experience. Liberated from the need to wear a helmet and protective clothing, the rider is able to enjoy the forces. Acceleration, wind and nature as in touch with the surrounding world, savoring every moment. The design of the BMW Motorrad VISION NEXT 100 represents the essence of the motorcycle: the perfect synthesis between human and machine. Every detail is of the highest quality and the design incorporates all the most striking visual aspects of BMW Motorrad bikes across the ages. These elements, however, have a contemporary twist, both visually and in terms of function.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Innovation / Autonomy, Safety

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME 25 - 36 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

BMW Group

BMW Group Design
München, Germany

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Design

BMW Group

BMW Group Design
München, Germany

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