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RR VISION NEXT 100 / Concept vehicle

RR VISION NEXT 100
RR VISION NEXT 100

Discipline: Professional Concept

Discipline: Professional Concept

Effortlessness, elegance, purity: these three words are the cornerstone of the Rolls-Royce (RR) VISION NEXT 100. It embraces ageless Rolls-Royce icons such as the chrome Pantheon Grille and Spirit of Ecstasy, as well as elements entirely new to Rolls-Royce such as faired-in wheels, a “clamshell” roof and a futuristic, innovative interior. The RR VISION NEXT 100 focuses on the following key aspects of a new dimension of automotive luxury: the “Personal Vision,” the “Grand Sanctuary,” the “Effortless Journey” and the “Grand Arrival.”

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Innovation / Autonomy, Brand Identity

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME 25 - 36 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

BMW Group

BMW Group Design
München, Germany

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Design

BMW Group

BMW Group Design
München, Germany

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