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BMW 5 Series Sedan / Passenger car

BMW 5 Series Sedan
BMW 5 Series Sedan

Discipline: Product

BMW 5 Series Sedan
BMW 5 Series Sedan
BMW 5 Series Sedan
BMW 5 Series Sedan
BMW 5 Series Sedan

Discipline: Product

The BMW 5 Series Sedan has been established as the epitome of the sporting business sedan for decades. The new generation is made for an elegant and sporting appearance on every occasion. The proportions seem to infuse the car with speed even when it is not moving, while the sharp contours and sculpted surface sections create an athletic car body. The crease line embraces the window graphics, thus infusing the car with a forward-thrusting dynamism. Designed for long journeys and relaxed traveling, the interior strikes a balance between sporting driver orientation, maximum comfort and state-of-the-art technology.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Innovation / Autonomy, Brand Identity

  • TARGET GROUPS Consumer / User, Trade / Industry

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME 25 - 36 months

  • DATE OF LAUNCH 2016

In the seventh generation of its 5-series, BMW once again proves its design competence, bestowing a superb sense of proportion and beautiful contours upon the sporty business sedan. The lines are not arbitrary but rather introduce and combine various visual elements, lending a clear sense of precision. Inside the car, the technical precision of the exterior is offset against an abundance of emotion and visual appeal.
Gold Statement
Client / Manufacturer

BMW Group

BMW Group Design
München, Germany

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Design

BMW Group

BMW Group Design
München, Germany

Go to profile