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1966 Ginseng Cream LTD / Cosmetics packaging

1966 Ginseng Cream LTD
1966 Ginseng Cream LTD

Discipline: Packaging

1966 Ginseng Cream LTD
1966 Ginseng Cream LTD

Discipline: Packaging

Sulwhasoo presents a special limited edition to celebrate its 50th year of ginseng research: the 1966 Limited Edition Concentrated Ginseng Renewing Cream EX. The limited edition is an homage to the original 1966 ABC Ginseng Cream and it is composed with the brand book wrapped in Bojagi; the traditional wrapping fabric in Korea. The wooden box encasing the white ceramic jar and the white jasper spatula is made by artist Jo Hwa-Shin, a master artisan of joinery who was designated as National Intangible Heritage. 1966 Ginseng Cream LDT represents the heritage of Sulwhasoo and symbolizes harmonious beauty of Korean traditional esthetics.

  • TARGET GROUPS Other target groups:: VIP consumer

  • TARGET REGIONS Asia, North America

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

AMOREPACIFIC

AMOREPACIFIC
Seoul, South Korea

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Design

AMOREPACIFIC

AMOREPACIFIC
Seoul, South Korea

Han Jeong Min, Yeo You Mi, Son Sung Eun

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