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iF SOCIAL IMPACT PRIZE

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Make yourself unstoppable / Online video

Make yourself unstoppable
Make yourself unstoppable

Discipline: Communication

Make yourself unstoppable
Make yourself unstoppable
Make yourself unstoppable
Make yourself unstoppable

Discipline: Communication

Strellson encourages men to go their own way. That’s why the famous Queen song “Don’t Stop Me Now,” covered by MNEK, became our anthem. The music video tells the story of a confident man in a suit on a spectacular journey. The motto: “Make yourself unstoppable.” The challenge was to translate this message into a literally unstoppable film. Every scene was carefully planned down to the last detail. Despite the length, the staging makes it impossible to feel bored. The consumer-targeted film was launched in Europe, Asia and North America. It has 13 million views on social networks and gained over 98 million media impressions worldwide.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Design means exceptional love for every single detail. This entry is the perfect example. The video is beautifully crafted in every detail from art direction to cinematography, set design, casting, make-up, wardrobe, music, editing, and of course acting. The story is full of humor and irony which is usually not typical for fashion brands. ‘Unstoppable to watch!‘
Gold Statement
Client / Manufacturer

Strellson AG

Strellson AG
Kreuzlingen, Switzerland

Design

Plan.Net/ Serviceplan

Plan.Net / Serviceplan
München, Germany

Alexander Schill, Hans-Peter Sporer, Katrin Eberbach, Katharina Keith, Nicolas Klein, Julian Rinnewitz, Florian Daldrup, Kornelia Szatko

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