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Rev Up Your Family / BMW 2 Series Gran Tourer

Rev Up Your Family
Rev Up Your Family

Discipline: Communication

Discipline: Communication

With the first-ever BMW 2 Series Gran Tourer the brand entered the first time the crowded family car market. We were tasked to make sure that young would really get that the BMW 2 Series Gran Tourer offers a very own, yet very serious interpretation of a family vehicle to the market: slightly more determined, more daring and most of all more dynamic than others. The commercial ran international in all BMW markets and left a great impression. Yet, the most amazing part of the process was that we actually created a highly promising newcomer band.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Further localization:: worldwide

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

BMW Group

BMW Group
München, Germany

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Design

Plan.Net/ Serviceplan

Plan.Net / Serviceplan
München, Germany

Alexander Schill, Maik Kaehler, Kolja Danquah, Sabrina Schwartz, Sandra Niessen

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