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Eyes On Gigi / BMW M2

Eyes On Gigi
Eyes On Gigi

Discipline: Communication

Eyes On Gigi

Discipline: Communication

To advertise the first-ever BMW M2 Coupé we took the classic nutshell game. Our engaging interpretation features Gigi Hadid as the nut and replaces the nutshells with five BMW M2 Coupés. The one-shot performance linked to eyesongigi.com. Over here five reveal videos plus a highly engaging 360° virtual reality movie engaged more people to inform about the BMW M2 plus invited them to their national BMW website. Both films required an extensive amount of pre-visualization, detailed planning and training to get it right. The campaign globally engaged millions of people through addressing directly the followers of both Gigi Hadid and BMW on social media.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Further localization:: worldwide

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

BMW Group

BMW Group
München, Germany

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Design

Plan.Net/ Serviceplan

Plan.Net / Serviceplan
München, Germany

Alexander Schill, Michael Wilk, Kolja Danquah, Angeliki Karnoupaki, Sanaz Shaafy, Sabrina Schwartz, Kim-Julien Korkmaz

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Design

KBS

KBS
New York, NY, United States

Jonathan Mackler, Dan Kelleher, Paul Renner, Ben Cascella, Nigel Gross, Keisha Townsend, Samantha Smeach, Jenny Read, Drew Lippman, Melissa Tifrere