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To advertise the first-ever BMW M2 Coupé we took the classic nutshell game. Our engaging interpretation features Gigi Hadid as the nut and replaces the nutshells with five BMW M2 Coupés. The one-shot performance linked to eyesongigi.com. Over here five reveal videos plus a highly engaging 360° virtual reality movie engaged more people to inform about the BMW M2 plus invited them to their national BMW website. Both films required an extensive amount of pre-visualization, detailed planning and training to get it right. The campaign globally engaged millions of people through addressing directly the followers of both Gigi Hadid and BMW on social media.
Plan.Net / Serviceplan
Alexander Schill, Michael Wilk, Kolja Danquah, Angeliki Karnoupaki, Sanaz Shaafy, Sabrina Schwartz, Kim-Julien Korkmaz
New York, NY, United States
Jonathan Mackler, Dan Kelleher, Paul Renner, Ben Cascella, Nigel Gross, Keisha Townsend, Samantha Smeach, Jenny Read, Drew Lippman, Melissa Tifrere