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BRAVIA® ZD9 Series / 4K HDR TV

BRAVIA® ZD9 Series

Discipline: Product

Discipline: Product

We sought the largest screen size and best image quality in LCD TVs. With a 100-inch screen size and HDR to reproduce the best possible clarity and contrast, the images seem so real that you will feel like you could actually touch them. The front bezel and the legs are also black, heightening the sense of immersion. From the side, it offers the simple impression of two panels supporting each other, while the back uses a tile-shaped grid pattern that negates covers and screw holes and does not have cables sticking out. Beautiful from any angle, the design incorporates architectural and living space elements to blend in harmoniously with its surroundings.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Execution / Material Selection, Usability / Ergonomics

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America


Client / Manufacturer

Sony Visual Products Inc.

Sony Visual Products Inc.
Tokyo, Japan


Sony Corporation

Sony Corporation
Creative Center
Tokyo, Japan

Creative Center Hiroaki Yokota

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