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KOOV™ / Coding and robotics kit

KOOV™
KOOV™

Discipline: Product

Discipline: Product

We aimed for a product that would absorb children’s interest by stimulating their sense of exploration, getting them to reach out with their own arms to enjoy their playtime. We have arranged non-gender specific color schemes and models with the idea of “wanting to bring the typically male-dominated world of programing to children of both genders”. We also made sure not to underestimate the high-tech literacy of children, and made sure not to use a design that was excessively childish.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Usability / Ergonomics, Brand Identity

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DATE OF LAUNCH 2017

Client / Manufacturer

Sony Corporation

Sony Global Education, Inc.
Tokyo, Japan

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Design

Sony Corporation

Sony Corporation
Creative Center
Tokyo, Japan

Creative Center Daisuke Ishida, Takuya Motoishi, Ryo Miyake, Daigo Maesaka, Haruka Honda, Mitsuo Okumura, Ayaka Tamura

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Design

Sony Corporation

Sony Global Education, Inc.
Tokyo, Japan

Marika Nozue, Takaho Miyashiro, Shohei Takahashi

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