Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

DSC-RX10M3 / Digital still camera

DSC-RX10M3
DSC-RX10M3

Discipline: Product

Discipline: Product

This integral lens camera is capable of high-level photography for both still and moving images. It combines a type 1.0 sensor with a 24 - 600 mm Zeiss zoom lens that can shoot high-quality images from wide angle up to ultra-telephoto range. These are built deep into its body for a smaller size, which also eliminates shaking and vignetting. With a body design that features an authentic grip and image stabilization, you can capture 4K resolution videos as well as super slow-motion videos from long distances.

  • ASSESMENT CRITERIA Practical Use, Usability / Ergonomics, Target Group Fit

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DATE OF LAUNCH 2016

Client / Manufacturer

Sony Corporation

Sony Corporation
Creative Center
Tokyo, Japan

Go to profile
Design

Sony Corporation

Sony Corporation
Creative Center
Tokyo, Japan

Creative Center Hiroaki Yokoyama, Shin Miyashita

Go to profile