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FUJIFILM X100F / Digital camera

FUJIFILM X100F
FUJIFILM X100F

Discipline: Product

Discipline: Product

It is a successor, the fourth model in the premium compact X100 camera series. At our users’ request, we reviewed the former layout of the buttons on the rear and developed a focus lever and one dial with shutter speed and ISO, which has greatly improved the operability. We also employed a new simplified outer design, eliminating needless elements of the popular predecessor of this model. The new sensor and processor enhance the image quality. Our advanced hybrid viewfinder offers two windows simultaneously, showing a partial transparent live view even in the OVF mode. It provides more operating comfort than ever and a more fulfilling pleasure of shooting.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Usability / Ergonomics

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Fujifilm

FUJIFILM Corporation
DESIGN CENTER CLAY STUDIO
Minato-ku, Tokyo, Japan

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Design

Fujifilm

FUJIFILM Corporation
DESIGN CENTER CLAY STUDIO
Minato-ku, Tokyo, Japan

Masayuki Sakai

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