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Dongsuh ‘MALGUN TEA &’ / Ready to drink (RTD) tea packaging

Dongsuh ‘MALGUN TEA &’
Dongsuh ‘MALGUN TEA &’

Discipline: Packaging

Discipline: Packaging

The Dongsuh RTD tea product was struggling to keep up with the market trend due to its outdated and old brand image and thus failing to appeal to their main target, young females aged 20 to 30, as well as the "healthy" market trend. By creating a new brand concept as the "Slow Drink" to suit the people's healthy lifestyle, the brand name was created. (malgun: clear) (tea) meaning CLEAR TEA. The word has a double meaning; "&" providing more value from the drink and the second; “when." We visualized a girl enjoying her slow, healthy lifestyle in different time and weather while surrounded by the key ingredient she is drinking.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Dongsuh Food

Dongsuh Food
Seoul, South Korea

Design

Interbrand

Interbrand Seoul
Seoul, South Korea

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