Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

GTK-XB7 / High power audio


Discipline: Product

Discipline: Product

Rather than simply having music, the spread of music streaming has led more people to value the experience of music at festivals and similar events. Thus, we developed simple new power audio that caters to the lifestyle of young people who want to enjoy this musical experience with friends in closer, more accessible places. The design expresses in solid physical form its ability to powerfully execute the bass ranges in electronic dance music, with a handle and outer shape that boost portability and durability for use at parties and events. It also boasts lighting that synchronizes with songs to add even more life to parties.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Practical Use, Target Group Fit

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Australia/Oceania, Europe, North America, South America


Client / Manufacturer

Sony Video & Sound Products Inc.

Sony Video & Sound Products Inc.
Tokyo, Japan


Sony Corporation

Sony Corporation
Creative Center
Tokyo, Japan

Creative Center Yuto Ishizu

Go to profile