Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Xperia™ XZ / Smartphone

Xperia™ XZ

Discipline: Product

Discipline: Product

This 5.2-inch smartphone is equipped with a 23-megapixel camera, high-resolution audio playback and is both water- and dustproof. It has been visualized in a simple, integrated form based on the Sony concept of a unified design. The form is designed with a “Loop Surface” theme, the beauty of which combines with the metallic feeling and depth of the materials and colors. This is expressed in four different color options, including the central color theme of the product line, blue. The design makes the smartphone feel more like a cozy part of your everyday life.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Usability / Ergonomics, Target Group Fit

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Australia/Oceania, Europe, South America

  • DATE OF LAUNCH 2016

Client / Manufacturer

Sony Mobile Communications

Sony Mobile Communications Inc.
Tokyo, Japan

Go to profile
Design

Sony Corporation

Sony Corporation
Creative Center
Tokyo, Japan

Creative Center Yusuke Otani, Kaoru Murai

Go to profile