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Xperia™ XZ / Smartphone

Xperia™ XZ

Discipline: Product

Discipline: Product

This 5.2-inch smartphone is equipped with a 23-megapixel camera, high-resolution audio playback and is both water- and dustproof. It has been visualized in a simple, integrated form based on the Sony concept of a unified design. The form is designed with a “Loop Surface” theme, the beauty of which combines with the metallic feeling and depth of the materials and colors. This is expressed in four different color options, including the central color theme of the product line, blue. The design makes the smartphone feel more like a cozy part of your everyday life.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Usability / Ergonomics, Target Group Fit

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Australia/Oceania, Europe, South America


Client / Manufacturer

Sony Mobile Communications

Sony Mobile Communications Inc.
Tokyo, Japan

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Sony Corporation

Sony Corporation
Creative Center
Tokyo, Japan

Creative Center Yusuke Otani, Kaoru Murai

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