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Xperia™ XA / Smartphone

Xperia™ XA

Discipline: Product

Discipline: Product

This is a smartphone in the mainstream size range of five inches. The frame around the screen has been produced in as compact a way as possible, giving it the narrowest width of any five-inch smartphone on the market. As a result, it fits comfortably and naturally into your hands. The elements of the smartphone have been concentrated into a simple form with attractive colors and materials, crafted with a design that feels harmonious and creates an aura of warmth. This makes the smartphone feel more like a cozy part of your everyday life.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Usability / Ergonomics, Target Group Fit

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Europe, South America

  • DATE OF LAUNCH 2016

Client / Manufacturer

Sony Mobile Communications

Sony Mobile Communications Inc.
Tokyo, Japan

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Design

Sony, Japan

Sony Corporation
Tokyo, Japan

Creative Center Keita Hibi, Sjostedt Alexander

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