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Xperia™ X Compact / Smartphone

Xperia™ X Compact

Discipline: Product

Discipline: Product

High functionality, crammed into a compact smartphone. We strived to deliver a size and fit that feels comfortable in your hands and give it a sense of harmony, modeled with a "Loop Surface" theme and visualized in attractive colors and materials. The shiny, solid colors radiate a feeling of ceramics that has never been expressed in smartphones until now. The power of design has produced this aura of warmth that makes the smartphone feel more like a cozy part of your everyday life.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Usability / Ergonomics, Target Group Fit

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Europe, South America

  • DATE OF LAUNCH 2016

Client / Manufacturer

Sony Mobile Communications

Sony Mobile Communications Inc.
Tokyo, Japan

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Design

Sony Corporation

Sony Corporation
Creative Center
Tokyo, Japan

Creative Center Kazuhiro Ishida, Kaoru Murai

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