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wena wrist / Smart watch with NFC

wena wrist
wena wrist

Discipline: Product

Discipline: Product

This watch blends the design and global sensibility of a wristwatch with three carefully chosen functions for daily life in its band: mobile wallet FeliCa contactless IC card technology, optic and vibrational notifications of incoming calls and emails, as well as SNS updates by linking to smartphones, and activity logs that measure your steps and calories burned. The design is a nod to the time-honored style of analog watches, with a simplicity matching the wena wrist concept. It also balances design with functions such as water-resistance, as well as Sony technology to make the band an antenna, with our special distribution of the parts for the wiring.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Practical Use, Execution / Material Selection

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DATE OF LAUNCH 2016

Client / Manufacturer

Sony Corporation

Sony Corporation
Creative Center
Tokyo, Japan

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Design

Sony Corporation

Sony Corporation
Creative Center
Tokyo, Japan

Creative Center So Morimoto

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