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ECSTA PS71 / Tire

ECSTA PS71
ECSTA PS71

Discipline: Product

Discipline: Product

The ECSTA PS71 is the most advanced ultra-high performance (UHP) tire. It has diverse features such as grip force, wet braking, high speed durability and driving comfort, which provide significant improvements to the sport sedan driving experience. The PS71 is developed with a high-speed stability technology and offers an excellent cornering performance based on racing tire manufacturing techniques of Kumho tires. The racing icon on the tread and sidewall delivers a dynamic and sporting feeling to its drivers. Three-dimensional blocks and a cooling system reduce the tire heating, while increasing highway driving stability.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Practical Use, Target Group Fit

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Kumho Tire

Kumho Tire
Seoul, South Korea

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Design

Kumho Tire

Kumho Tire
Gyeonggi-do, South Korea

Uk Seo, Jaehyun Han, Haerim Jung

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