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Metsä Board EDB / Elevated drink box

Metsä Board EDB
Metsä Board EDB

Discipline: Packaging

Metsä Board EDB
Metsä Board EDB

Discipline: Packaging

Metsä Board has revolutionized the traditional “bag in box” with an innovative structural design that sets new standards and convenience for end users. Thanks to its elevated base design, the box doesn’t have to be placed on the edge of a table anymore, which gives the consumer the freedom to use this packaging anywhere. Additionally, this elevated drink box does not take up additional shelf space in stores as the elevated base is contained inside the packaging, ready for assembly by the consumer before use. When empty, the bag is easily pulled out of the box, helping with separating the materials into different waste streams.

  • TARGET GROUPS Consumer / User, Trade / Industry

  • TARGET REGIONS Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Metsä Board

Metsä Board
Espoo, Finland

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Design

Metsä Board Shanghai Ltd.

Metsä Board Shanghai Ltd.
Shanghai, China

Cyril Drouet (Design & Innovation Director), Alan Li (Senior Structural Designer), Adi Gunawan (Senior Graphic Designer)