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Sony Bank WALLET / Debit card

Sony Bank WALLET
Sony Bank WALLET

Discipline: Communication

Discipline: Communication

A Visa debit card that deals with transactions in eleven different currencies. To express the new transnational relationship we have with money, we developed a low-profile color scheme inspired by the paper currency notes of various countries around the world, with a subtle, unique graphic pattern. With advanced printing techniques such as Lamy ink for the background to shine as its angle rotates, and a matte finish surface treatment that is a first for debit cards in Japan, this card design is infused with both quality and backstory making it a lot more fun to carry.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Further localization:: Japan

  • DATE OF LAUNCH 2015

Client / Manufacturer

Sony Bank Inc.

Sony Bank Inc.
Tokyo, Japan

Design

Sony Corporation

Sony Corporation
Creative Center
Tokyo, Japan

Daigo Maesaka

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