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PROJECT ANNE / Service design

PROJECT ANNE
PROJECT ANNE

Discipline: Service Design

Discipline: Service Design

Despite fast-paced changes in fashion, the notion that fashion items must be purchased remains unchanged. PROJECT ANNE allows style-savvy shoppers in their 20s and 30s to use its subscription service to try out endless closet. The service is a fashion version of the streaming service. Users can diversify everyday wardrobe from PROJECT ANNE’s selected emerging designers and contemporary brands. They can keep the items they love or send back the rest of items and receive a new order. The idea is to experience various brands and trends without buying a closet full of clothes. Furthermore, it will support sustainable fashion.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

SK planet

SK planet
Seongnam, South Korea

Design

SK planet

SK planet
Seongnam, South Korea

Taeeun Lim, Jeongju Yang (UX), Ian Gook, Annie Eun Mi Lee, Hyeyoung Lee, Jaeik Oh (Design), Min Jung Kim (Project Office)