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Gin44 / Gin bottles

Gin44
Gin44

Discipline: Packaging

Gin44
Gin44
Gin44
Gin44

Discipline: Packaging

To celebrate the 44th anniversary of their agency employees of the Peter Schmidt Group had a "schnaps" idea: to produce their very own gin! Together with an experienced distiller and their favorite bartenders, they combined 44 harmonious botanicals into a gin of exceptional quality, with exactly 44% alcohol. Yet not only the story and flavor were unique, but also the design, as 44 different designers from across the agency's many teams and locations developed 44 different labels for this celebratory spirit. One for each of the botanicals, so this not only makes Gin44 a collector's item but equally a design inspiration for our clients, too.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Peter Schmidt Group

Peter Schmidt Group
Hamburg, Germany

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Design

Peter Schmidt Group

Peter Schmidt Group
Hamburg, Germany

Sven Franke, Verena Knuck, Nicole Bischoff

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