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Under the title "How We Create the New," this annual report sets out to introduce the "Strategy 2020" by the adidas Group. The report gives very concrete answers to what is to be achieved within the 2020 targets and how the group wants to create the "new." The magazine presents corporate initiatives and approaches. In addition, the first successes in 2015 of the three strategic pillars Speed, Cities and Open Source are presented. The content is visualized through a deliberately striking design complemented by powerful images. The dynamic appearance is achieved through the use of different materials and the principle of a slanted cut.