Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

How we create the New / Annual Report 2015

How we create the New
How we create the New

Discipline: Communication

Discipline: Communication

Under the title "How We Create the New," this annual report sets out to introduce the "Strategy 2020" by the adidas Group. The report gives very concrete answers to what is to be achieved within the 2020 targets and how the group wants to create the "new." The magazine presents corporate initiatives and approaches. In addition, the first successes in 2015 of the three strategic pillars Speed, Cities and Open Source are presented. The content is visualized through a deliberately striking design complemented by powerful images. The dynamic appearance is achieved through the use of different materials and the principle of a slanted cut.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer


adidas AG
Herzogenaurach, Germany

Go to profile

Strichpunkt Design

Strichpunkt Design
Stuttgart, Germany

Go to profile